THD User Research Artifacts

The following are older reports for products or changes that Home Depot has already released.

Research Reports/ Decks

Paint Pro Reordering Study Q42018 – This was one of my favorite studies I’ve completed at Home Depot. After completing the new consumer experience we wanted to see how it met our PRO consumers’ needs since while they only make up about 6% of our customer base, they make up a large portion of sales. This was the study I ran to inform a design sprint we held in January 2019 with a cross-functional team including merchants and the enterprise UX paint team. I had to recruit professional painters for this study.

Notifications – June 2019 – Here was a pretty recent study on notifications I completed. I’m pretty proud of this study considering it was finished in 2.5 business days including running the sessions.  I was proud that I was able to pull insights out of it so fast, and that the insights aligned with the due diligence I did of seeing how they fit with industry standard.

This is a recent piece I am able to show because we decided to go in a different direction.

E2E App Report – September 2018 – This was the first usability report I delivered to the Home Depot app team, testing the live app at the time the testing was conducted (September 2018) and is fairly comprehensive and informed their 2019 roadmap for improvements.

Project Color Usability Study – October 2018   – This was an in-person build test prior to the release of the Project Color revamp.

VOA Celebration Topline – This study was interesting because it was on our internal company and culture. It stemmed from a combination of a survey and focus group surrounding the topic.

This was a baseline for the new squad that was spinning up: the Mobile Web Optimization Team.

Research Education and Advocacy Materials

These next three are educational materials I created for the internal teams.

Mobile Testing 101 was a deck I prepared to show other members of the research team what methods we could be using for mobile & app testing.

Should it test was the product of when we onboarded 2 product owners who didn’t know how to work with UX Researchers and I wanted to help them understand what was possible, and move away from their initial very tactical requests.

How To Connect a Participants Phone on Zoom was the protocol I developed to do faster cheaper testing using our subscription to User Testing rather than the expensive in-person testing. It is a bit obsolete now that User Testing has released more mobile testing features, but at the time really changed how we did mobile testing at Home Depot.

Recommendation Letters

From my Research (Direct) Manager

From my head Product Manager

Research Artifacts

In-person Observation and Participatory Design Mod Guide was a fun activity to pin point how customers use apps while in-store shopping. Since it was a small sample I also ran a survey on UserTesting.com leveraging Qualtrics to get a broader view of what components users found important.

Shopalong Mod Guide Example is an example of a semi structured interview for a competitive shop-along to test different PLP experiences.

Coded Notes is an example of how I took my notes from moderated interviews and put them into an Atlas TI coded database to organize cross study insights and track how our UI changes have affected the customer experience.

Here are a few examples of some unmoderated tests I ran on usertesting.com: getting a baseline for where to start with sponsored content (I ran this on 6 different companies), whether users were able to navigate a complex interaction, and part of a UI preference test (there were 3 states so ran 3 tests alternating variables).

One of my first studies while I was at Home Depot, as well as testing the usability and understandability of content, we were testing customer preference and understanding of some of the informational text for the new paint experience. There was a bit of pushback from one of our vendors, so I made a quick highlights video of customer’s opinions of their desired content.

I can furnish mod guides or process documents on any of these on request.


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